Influencers with around 100k followers easily earn between $ 500 and $ 2000 for sponsored posts in their videos. But this value does depend entirely on your niche, number of followers – and engagement rate.
In fact, your engagement rate is one of the most important factors that determines how much you can ultimately earn on TikTok. Companies almost always ask for this figure before deciding if they want to work with you and how much they will pay you in the end.
In addition, your engagement rate also plays a role when, for example, you want to sell your TikTok account.
The formula to determine your engagement rate is as follows:
[(Gemiddeld aantal hartjes + gemiddeld aantal opmerkingen) / totaal aantal volgers] x 100
So suppose you get an average of 5,000 hearts and 350 comments per video, and you manage to get a total of 35,000 followers, then your engagement rate is: [(5000+350) / 35000] x 100 = 15.28%.
To compare how good your engagement ratio is, I have also compiled a list of the average:
100k-500k followers: 17.93% ER
500k-1M followers: 22.79% ER
1M-5M followers: 20.57% ER
In addition, Influencer Marketing Hub has a handy tool that allows you to calculate exactly how much you should earn per video. You will find this calculator here.